Statewide Campaign to End Family Fire Influences Firearm Storage Behavior with Encouraging Results

By Giving List Staff   |   March 31, 2023

In 2022, Brady launched a statewide End Family Fire campaign in partnership with the Missouri Foundation for Health (MFH) to address firearm suicide in the state. The campaign includes a multimedia PSA effort targeted at gun owners, promoting safe storage. Early campaign survey data already show a statistically significant change in behavior among Missourian respondents who viewed the End Family Fire PSAs. The impact is clear:  the number of viewers who report talking to friends and family about safe gun storage in the past six months increased by nine percentage points from 26% to 35%. These early results are a promising reflection of how Brady’s End Family Fire campaign increases awareness about the importance of responsible firearm storage and has real impacts on firearm storage attitudes and behaviors. 

Brady just launched a new End Family Fire PSA campaign, “Prepare for Misuse.” 

The PSAs expand the program’s focus on the dangers of unsecured guns by depicting the multiple types of gun violence — including unintentional shootings, firearm suicide, and intentional shootings (such as school shootings) — that can be prevented through safe storage. It also highlights the important role gun owners play in gun violence prevention and encourages a national dialogue around safe firearm storage practices — all of which are proven strategies to prevent family fire.

The PSAs will run nationwide across a series of digital and TV spots as well as out-of-home. Visit to learn more about our programs, share End Family Fire PSAs, donate, get involved locally and more! 


Welcome Doug Letter 

Douglas N. Letter, an attorney with more than 40 years of experience in legal affairs and litigation at the highest levels in the U.S., is the new Chief Legal Officer at Brady, overseeing the organization’s legal work to end America’s gun violence epidemic. Most recently, from 2019 to 2022, Letter served as General Counsel of the U.S. House of Representatives. From 1978 to 2018, he was an attorney in the U.S. Department of Justice, ultimately serving as director of the appellate staff for the Civil Division. Mr. Letter has presented over 200 oral arguments, including before the U.S. Supreme Court and various federal appellate and district courts.Upon our announcement that Doug Letter joined Brady, former Speaker Nancy Pelosi said, “Doug Letter has relentlessly defended the House, its Members, and its prerogatives. One of our nation’s most skilled appellate lawyers and a leading expert on Constitutional law, Doug will continue to provide legal counsel of the highest caliber at the Brady Center to Prevent Gun Violence.”

Like many others, Doug, a grandfather, felt compelled to join the gun violence prevention movement due to the increase in school-related and other mass shooting events. Core to his work will be the belief that one of the basic freedoms critical to Americans is quite simply the right to exist, which is under attack because of an extremist view of gun rights in America that is unsupported by history, tradition, or context of the founding and development of our nation.

Brady Legal and the Brady Legal Alliance — hundreds of lawyers and firms that contribute their passion and time pro bono — work to reform the gun industry and secure justice for the victims and survivors of gun violence. Our team has won landmark cases nationwide, establishing life-changing precedent and promoting public safety.

Key Case: NAGR v. City of Highland Park – Defending Assault Weapon Bans in Court

Brady is representing the City of Highland Park, Illinois, in a suit challenging the city’s ordinance restricting access to assault weapons and high-capacity magazines. The suit, brought by the National Association for Gun Rights (NGR), will undoubtedly be impacted by the recent Supreme Court decision in Bruen  which requires all gun restrictions to have extensive historical precedent, and has the potential to set a dangerous precedent if the court rules in NGR’s favor. 

Recent Win: Duncan v. Total Firearms (MI) – Improving shooting range safety measures 

Total Firearms of Michigan rented a prohibited purchaser two loaded handguns to use in its shooting range. That individual then left the store and, 40 minutes later, used one of those guns to kill his ex-girlfriend, Rachel Duncan. Brady’s suit alleged that Total Firearms acted with gross negligence by failing to ensure the firearms remained on-premises and were used in a safe manner. Through our recent settlement, Total Firearms has agreed to implement appropriate safety measures to prevent other prohibited purchasers from obtaining firearms, and has gone further to strengthen policies regarding staff training, firearm transfers, and rentals. This settlement will serve as a model for other gun stores and shooting ranges to help keep their communities safe.


Brady | United Against Gun Violence

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As a gun violence survivor whose dad was killed by a gun, as a dad myself, and as an American, I believe in Brady and the survivors who lead it. They’re the ‘coach’ our team needs to win against the gun lobby. And with Brady’s life-saving programs like End Family Fire on the line, we need you to get off the sidelines and help us save lives.
Steve Kerr, Nine-time NBA Champion and Coach of The Golden State Warriors

Help End Unsecured Storage of Guns and Save Lives
Brady is raising $1,000,000 to expand our life-saving End Family Fire campaign to reduce preventable deaths and injuries from unsecured firearms in the home.

With your support, we will release new End Family Fire materials focused on preventing unwanted firearm access; expand messaging to talk about the preventable tragedies that result from unsecured firearms, such as school shootings; partner with influencers in communities disproportionately impacted by family fire, such as young Black men, seniors, and veterans, to create targeted content for distribution; build new partnerships with educational, healthcare, and parental organizations to reach a broader audience with our life-saving messaging; and expand our first state-based pilot End Family Fire program in Missouri, which is gathering critical information to inform targeted campaign efforts elsewhere. As firearm suicide makes up two-thirds of all gun deaths, End Family Fire will continue to prioritize our suicide prevention efforts through the release of new content. 

Nearly half of all gun owners changed how or where they kept their firearms after learning about End Family Fire. With your support, we can reach more gun owners and impacted families to reduce preventable deaths – and save more lives.

Key Supporters

Steve Kerr
Reggie Lee
Dr. John Maa
Kath Tsakalakis
Marita Daly
Jeff Bleich
Anne Ching
Eric Havian
Dennis Joyce