Protect Your Kids, Invest in Brady

By Giving List Staff   |   November 18, 2022
After the Buffalo and Uvalde mass shootings in May 2022, Brady's Team ENOUGH youth movement and fed up citizens across the country coordinated school walkouts and protests advocating for Congress to act on gun violence prevention.

In contemplating the scope and destruction wrought by gun violence, it is understandable to despair. But inaction won’t save your family and neighbors. 

“We are fighting against this notion that the NRA wants everyone to believe, which is that this is hopeless,” says Kris Brown, president of Brady, a national leader in ending gun violence. “When I am asked, ‘Why should I get engaged? Why should I get involved?’ The answer is simple: there’s no other choice.” 

Congress passed the Bipartisan Safer Communities Act in June 2022. This law strengthens background checks for 18 to 21 year olds, provides funds for states to raise awareness about ‘extreme risk’ laws and closes the ‘boyfriend loophole’ among other reforms. This was the first federal gun violence prevention law to pass in 30 years.

Since 1974, Brady has enacted solutions through litigation, legislation, and educational efforts to give Americans hope in the face of a deepening crisis. 

One key way Brady is saving lives is through its national PSA campaign, End Family Fire, which alerts gun owners that lives could be saved if firearms are stored safely.

Roughly 76% of school shooters, under the age of 18, used a gun from their home or the home of a relative or friend. And an unlocked gun in the home increases the risk of death from suicide by 300%. 

Despite these harrowing statistics, 63% of Americans believe that guns make households safer and more than half of all gun owners store at least one gun without any locks or other safe storage measures.

Brady knows safe storage saves lives. End Family Fire is successfully encouraging the safe storage of guns to prevent the unintentional shooting of children, mass shootings, and gun suicide. 

With generous support, Brady leverages each donor dollar 5 to 1 with pro-bono advertising investment. Across all media platforms, Brady is able to target specific groups, such as Black teenage girls who are disproportionately affected by gun-inflicted suicide, to stop this preventable carnage. 

Gun owners who saw the ads were 400% more likely to seek out information about safe storage and 250% more likely to report talking to their family and friends about safe gun storage. 

Most importantly, 48% of gun owners who saw the ads changed how or where they keep their firearms and stored them in a safer manner – a critical first step to ending the ravages of gun violence.  


Brady | United Against Gun Violence

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Gun Violence Survivor & Vice President of Development and Partnerships: Liz Dunning


We’re uniting people from coast to coast, liberal and conservative, young and old, fed up and fired up, to end gun violence.

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Talk is the least we can do, which is why Brady’s work is so important. They’re taking action to curb gun violence in achievable, common sense ways by emphasizing education, litigation, and legislation, and by recognizing that gun violence affects everyone in our country, and does outsized damage within black and brown communities.
Stephen Colbert
Host, Executive Producer and Writer of The Late Show with Stephen Colbert

Invest in Our Safety

More likely than not, your life has somehow been touched by gun violence. Whether it’s your children experiencing lockdown drills or the loss of a loved one, firearms and the human suffering they cause have reached epidemic levels. 

To staunch the bleeding requires expertise, dedication, and money. 

Brady is unabashed in its request of you, the donor. It needs $2 million to fuel its End Family Fire campaign this year. 

Your donation pays for research to target the audiences that most need to hear Brady’s message, to produce the advertisements and to provide training for clinicians about how to talk about the risks of guns in the home and safe storage with patients.

“The next school shooter could be stopped. The suicide that you don’t know your teenager is contemplating with the gun in your closet can be stopped with this campaign,” says Brady President Kris Brown. “And even if it saves just one life, the  investment will be worth it.”

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